Strategy content and the research process: A critique and commentary

Cynthia A. Montgomery, Birger Wernerfelt and Srinivasan Balakrishnan

Strategic Management Journal, 1989, vol. 10, issue 2, 189-197

Abstract: The purpose of this paper is to encourage discussion on the ‘state‐of‐the‐science’ in strategy content research. We present a view of an interactive research process and argue that strategy content research would benefit from (1) more carefully developed theoretical work; (2) more theory‐driven data analysis; and (3) less emphasis on the immediate applicability of results.

Date: 1989
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