Reputation and corporate strategy: A review of recent theory and applications

Keith Weigelt and Colin Camerer ()

Strategic Management Journal, 1988, vol. 9, issue 5, 443-454

Abstract: A corporate reputation is a set of attributes ascribed to a firm, inferred from the firm's past actions. While the intuition behind reputation‐building is hardly new, recent research has formalized the concept. We review this research and then, using examples, illustrate some of the strategic behavioral implications of these formal models.

Date: 1988
References: Add references at CitEc
Citations: View citations in EconPapers (212)

Downloads: (external link)
https://doi.org/10.1002/smj.4250090505

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:stratm:v:9:y:1988:i:5:p:443-454

Ordering information: This journal article can be ordered from
http://www.blackwell ... bs.asp?ref=0143-2095

Access Statistics for this article

More articles in Strategic Management Journal from Wiley Blackwell
Bibliographic data for series maintained by Wiley Content Delivery ().