Price Effects of Private Label Development
Christophe Bontemps (),
Valérie Orozco (),
Vincent Réquillart () and
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Trevisiol Audrey: University of Toulouse (INRA), France
Journal of Agricultural & Food Industrial Organization, 2005, vol. 3, issue 1, 1-18
We study the price response of national brands to the development of private labels. Using monthly data from a consumer survey, we show that prices of national brands increase with the development of private labels. However, we also show that the price increase in national brand products is explained by a strategy of product differentiation. Finally, price reaction of national brands differs with the type of private labels they are facing.
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Working Paper: Price Effects of Private Labels Development (2004)
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Persistent link: https://EconPapers.repec.org/RePEc:bpj:bjafio:v:3:y:2005:i:1:n:3
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