L'impact économique du développement des marques de distributeurs

Fabian Bergès, Philippe Bontems and Vincent Réquillart

Economie & Prévision, 2009, vol. n° 189, issue 3, 41-56

Abstract: In this article we survey the economic literature on private labels (PLs). The first section looks at PL growth. We analyzethe causes of private-label introduction by retailers and its impact on manufacturers and consumers. We compare ourconclusions with the findings of empirical studies. The third section discusses PL positioning. The fourth sectionexamines the link between PLs and retailers? loyalty programs. The fifth section addresses the issues for manufacturersresulting from PL introduction. We conclude with some thoughts on PLs and their impact on social welfare. Keywords : industrial organization, vertical relationships, private labels, food industry

Keywords: Growth; and; long-term; unemployment (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (1)

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Related works:
Journal Article: L’impact économique du développement des marques de distributeurs (2009)
Working Paper: L'impact économique du développement des marques de distributeurs (2009)
Working Paper: L'impact économique du développement des marques de distributeurs (2007)
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Persistent link: https://EconPapers.repec.org/RePEc:cai:ecoldc:ecop_189_0041

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