L'impact économique du développement des marques de distributeurs

Fabian Berges, Philippe Bontems and Vincent Réquillart
Additional contact information
Fabian Berges: Groupe de recherche en économie mathématique et quantitative - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - INRA - Institut National de la Recherche Agronomique - CNRS - Centre National de la Recherche Scientifique
Philippe Bontems: Groupe de recherche en économie mathématique et quantitative - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - INRA - Institut National de la Recherche Agronomique - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Abstract: This article is a survey of the economic literature on private labels (PL). In the first section, we look at statistics on private label development. Then, the causes of private label introduction by retailers are analyzed as well as their impact on manufacturers and consumers. These conclusions are then confronted with findings of empirical studies. The third part tackles the issue of PL positioning while the next section analyses the link between PLs and retailers' loyalty program. Last, the issues for manufacturers resulting from PL introduction are analysed in the fifth section and some thoughts on PL and their impact on social welfare give the conclusion to the article.

Keywords: AGRO-ALIMENTAIRE; INDUSTRIAL ORGANIZATION; VERTICAL RELATIONSHIPS; PRIVATE LABELS; AGROFOOD; RELATIONS VERTICALES; MARQUES DE DISTRIBUTEURS; INDUSTRIE AGROALIMENTAIRE (search for similar items in EconPapers)
Date: 2009
References: Add references at CitEc
Citations:

Published in Economie et Prévision, 2009, 189, pp.41-56

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
Journal Article: L'impact économique du développement des marques de distributeurs (2009)
Journal Article: L’impact économique du développement des marques de distributeurs (2009)
Working Paper: L'impact économique du développement des marques de distributeurs (2007)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02669072

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().