CORPORATE COMMUNICATION CHALLENGES IN MULTICULTURAL ENVIRONMENTS

Alexandrina Cristina Vasile and Luminita Nicolescu
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Alexandrina Cristina Vasile: Bucharest University of Economic Studies, Faculty of Economics and International Business Bucharest, Romania

CrossCultural Management Journal, 2016, issue 1, 55-63

Abstract: In the current economic environment where globalization is powerful and demographic changes complex and continuously changing, the cultural and structural dimensions inside and outside business are getting more intricate. Management and companies leaders search a more complex and valuable solution to increase shareholders satisfaction, to protect the environment and keep calm internal circumstances. The more complex the changes are, the higher the leaders challenges for setting the successful path to their organizations are and our aim in the current paper would be to present several solutions found through communication tools.

Keywords: Corporate communication; Challenges; Multinational organizations; Business environment; Knowledge (search for similar items in EconPapers)
JEL-codes: F20 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:cmj:journl:y:2016:i:9:p:55-63

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