Assessing Effects of Prices and Advertising on Purchases of Finfish and Shellfish in a Local Market in Texas

Oral Capps and Johannes Adrianus Lambregts
Authors registered in the RePEc Author Service: ORAL CAPPS Jr. and Oral Capps, Jr.

Journal of Agricultural and Applied Economics, 1991, vol. 23, issue 1, 181-194

Abstract: Estimates of demand parameters for disaggregate finfish and shellfish products were obtained using scanner data from a retail food firm in Houston. Demand for the various products was elastic (except for oysters); in general, cross-price effects play a statistically significant role in pounds sold per 1000 customers. Own-advertisement effects are important, but cross-advertisement effects are generally marginal. Seasonality is a key factor in purchases of most finfish and shellfish products.

Date: 1991
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Journal Article: ASSESSING EFFECTS OF PRICES AND ADVERTISING ON PURCHASES OF FINFISH AND SHELLFISH IN A LOCAL MARKET IN TEXAS (1991)
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Persistent link: https://EconPapers.repec.org/RePEc:cup:jagaec:v:23:y:1991:i:01:p:181-194_01

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