The Alternative Livestock Revolution: Prospects for Consumer Acceptance of Plant-based and Cultured Meat in South Africa

Chiedza Tsvakirai, Lawton Nalley, Shelby Rider, Ellen Van Loo and Makgopa Tshehla

Journal of Agricultural and Applied Economics, 2023, vol. 55, issue 4, 710-729

Abstract: Although South Africa accounts for half of the alternative meat market for the African continent, there remains a lack of information about consumer demand for plant-based and lab-cultured meat and its market potential domestically. This study reports the results of a nationwide survey of 649 South African consumers who completed a choice experiment in which they selected among conventional beef and three alternative burger patties at varying prices. Results indicate that holding prices constant and conditional on choosing a food product, 21% of the market share was estimated for plant-based meat alternatives and 38% for lab-cultured meat.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:cup:jagaec:v:55:y:2023:i:4:p:710-729_7

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