Factors influencing consumer purchase behaviour when buying superfoods

Zeljka Pecanin and Tina Vukasovic

Journal of Innovative Business and Management, 2022, vol. 14, issue 1, 1-12

Abstract: The article provides up-to-date information on consumers’ attitudes towards superfoods.

Keywords: superfood; consumer behaviour; consumer purchase decisions; buying factors (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
https://journal.doba.si/repec/pdf/14_2022_1_Factors.pdf (application/pdf)
https://journal.doba.si/OJS/index.php/jimb/article/view/296 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:dob:journl:v:14:y:2022:i:1:a:4

DOI: 10.32015/JIBM.2022.14.1.4

Access Statistics for this article

Journal of Innovative Business and Management is currently edited by dr. Gregor Jagodic

More articles in Journal of Innovative Business and Management from DOBA Faculty Contact information at EDIRC.
Bibliographic data for series maintained by Tatjana Gorjup Hlade ().