On the Use of Cheap Talk in New Product Valuation

Rodolfo Nayga, Ximing Wu and Robert G. Brummett ()
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Robert G. Brummett: Texas A&M University

Economics Bulletin, 2007, vol. 2, issue 1, 1-9

Abstract: This study reports on the potential use of “cheap talk” in hypothetical new product valuation research using a simple field experiment eliciting subjects' willingness to pay for a new product. While cheap talk has been used in the non-market valuation literature, its application in hypothetical new product valuation research is very limited.

Keywords: cheap; talk (search for similar items in EconPapers)
JEL-codes: B4 (search for similar items in EconPapers)
Date: 2007-05-08
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Citations: View citations in EconPapers (22)

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