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Consumer confusion and multiple equilibria

Stéphan Marette ()

Economics Bulletin, 2010, vol. 30, issue 2, 1120-1128

Abstract: This paper focuses on consumer confusion when firms may choose between credible and non-credible certification systems for signalling quality. It is shown that the presence of confused consumers leads to the emergence of multiple stable equilibria, in which either all firms select the credible certification or all firms select the non-credible certification. A situation with numerous confused consumers is characterized by the complete absence of credible certification.

Keywords: Quality; certification (search for similar items in EconPapers)
JEL-codes: L1 (search for similar items in EconPapers)
Date: 2010-05-03
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Working Paper: Consumer confusion and multiple equilibria (2010)
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