Creative solutions: Expertise versus Crowd Sourcing

Uri Gneezy, Katharina Laske () and Marina Schröder ()
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Katharina Laske: University of Cologne
Marina Schröder: Leibniz University Hannover

Economics Bulletin, 2021, vol. 41, issue 4, 2580-2586

Abstract: We compare creativity by experts and non-experts. Experts are more expensive, and hence, for a given budget, one has to often choose between recruiting few experts or many non-experts to find a creative solution to a task. In our set-up, we find that the best solution offered by few non-experts was better than the one offered by an expert.

Keywords: Creativity; Idea Generation; Innovation; Real-effort; Innovation; Expertise; Experiment (search for similar items in EconPapers)
JEL-codes: C9 M5 (search for similar items in EconPapers)
Date: 2021-12-29
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