Consumer networks and firm reputation: A first experimental investigation

Steffen Huck, Gabriele K. Lünser and Jean-Robert Tyran

Economics Letters, 2010, vol. 108, issue 2, 242-244

Abstract: We examine the role of consumer networks in markets that suffer from moral hazard. Consumers exchange information with neighbors about past experiences with different sellers. Networks foster incentives for reputation building and enhance trust and efficiency in markets.

Keywords: Trust; Consumer; networks; Moral; hazard; Information; conditions; Reputation (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (13)

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Related works:
Working Paper: Consumer Networks and Firm Reputation: A First Experimental Investigation (2008)
Working Paper: Consumer Networks and Firm Reputation: A First Experimental Investigation (2007)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolet:v:108:y:2010:i:2:p:242-244

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