Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting

Wouter Buckinx and Dirk Van den Poel

European Journal of Operational Research, 2005, vol. 164, issue 1, 252-268

Date: 2005
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Working Paper: Customer Base Analysis: Partial Defection of Behaviorally-Loyal Clients in a Non-Contractual FMCG Retail Setting (2003)
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