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Banking behaviour after the lifecycle event of "moving in together": An exploratory study of the role of marketing investments

Bart Lariviere and Dirk Van den Poel ()

European Journal of Operational Research, 2007, vol. 183, issue 1, 345-369

Date: 2007
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Working Paper: Banking behaviour after the lifecycle event of “moving in together”: An exploratory study of the role of marketing investments (2007) Downloads
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