 Supply chains in the presence of store brandsXiang Fang, Srinagesh Gavirneni and Vithala Rao European Journal of Operational Research, 2013, vol. 224, issue 2, 392-403 Abstract: Increased competition from store brands is forcing manufacturers to re-evaluate their strategies in regard to pricing and contracting with trade intermediaries. We analyze a supply chain in which a retailer accepts (with the appropriate contractual agreements) a national brand for resale and then determines whether to introduce a store brand, how to price the store brand, and what quantities of the product(s) to order. We show that when the national brand’s cost per unit quality (CPUQ) is larger than the store brand’s CPUQ, then the retailer seeks to introduce the store brand (SB) and the national brand (NB) manufacturer/supplier is unable to deter him from doing so. We find that the efficiency loss in the decentralized supply chain becomes smaller when a store brand is introduced. Recognizing the inadequacy of standard contracts in coordinating this supply chain, we propose a simple minimum order quantity contract that can coordinate this supply chain. Keywords: Supply chain management; Private labels; Supply chain coordination (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:ejores:v:224:y:2013:i:2:p:392-403 DOI: 10.1016/j.ejor.2012.07.039 Access Statistics for this article European Journal of Operational Research is currently edited by Roman Slowinski, Jesus Artalejo, Jean-Charles. Billaut, Robert Dyson and Lorenzo Peccati More articles in European Journal of Operational Research from Elsevier |
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