Details about Vithala Rao

Access statistics for papers by Vithala Rao.

Last updated 2015-02-04. Update your information in the RePEc Author Service.

Short-id: pra769

Working Papers

2009

1. A Market Experiment on Trade Promotion Budget and Allocation
   Working Papers, Cornell University, Department of Applied Economics and Management

2008

2. Effects of Horizontal and Vertical Market Power on Trade Promotion Budget and Allocation in the US Supermarket Industry: An Experimental and Empirical Analysis
   2008 Annual Meeting, July 27-29, 2008, Orlando, Florida, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

1989

3. The Strategic Role of Supermarket Buyer Intermediaries in New Product Selection: Implications for Systemwide Efficiency
   Working Papers, Cornell University, Department of Applied Economics and Management View citations (11)
   Also in Working Papers, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance (1988) View citations (1)

1988

4. Modeling the Decision to Add New Products by Channel Intermediaries
   Working Papers, Cornell University, Department of Applied Economics and Management View citations (6)
5. Public Policy Implications of the Role of Channel Intermediaries in New Product Acceptance
   Working Papers, Cornell University, Department of Applied Economics and Management

1987

6. An Exploratory Modeling of The Decision Process of New Product Selection by Supermarket Buyers
   Working Papers, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance View citations (12)
   Also in Staff Papers, Cornell University, Department of Applied Economics and Management (1987) View citations (4)

Journal Articles

2013

1. Supply chains in the presence of store brands
   European Journal of Operational Research, 2013, 224, (2), 392-403 View citations (19)

2011

2. Deriving joint space positioning maps from consumer preference ratings
   Marketing Letters, 2011, 22, (1), 1-14 View citations (4)
3. Timing decisions of new product preannouncement and launch with competition
   International Journal of Production Economics, 2011, 129, (1), 51-64 View citations (11)

2008

4. Beyond conjoint analysis: Advances in preference measurement
   Marketing Letters, 2008, 19, (3), 337-354 View citations (35)

2005

5. Models of Multi-Category Choice Behavior
   Marketing Letters, 2005, 16, (3), 239-254 View citations (42)

1998

6. A micro-analytic threshold model for the timing of first purchases of durable goods
   Applied Economics, 1998, 30, (7), 959-974 View citations (4)

1984

7. GENFOLD2: A set of models and algorithms for the general UnFOLDing analysis of preference/dominance data
   Journal of Classification, 1984, 1, (1), 147-186 View citations (19)
8. Pricing Research in Marketing: The State of the Art
   The Journal of Business, 1984, 57, (1), S39-60 View citations (41)