An Exploratory Modeling of The Decision Process of New Product Selection by Supermarket Buyers

Edward W. McLaughlin and Vithala Rao

No 115801, Working Papers from Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Pages: 17
Date: 1987
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Citations: View citations in EconPapers (12)

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Working Paper: An Exploratory Modeling of the Decision Process of New Product Selection by Supermarket Buyers (1987)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:rpspwp:115801

DOI: 10.22004/ag.econ.115801

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