An Exploratory Modeling of the Decision Process of New Product Selection by Supermarket Buyers

Edward W. McLaughlin and Vithala Rao

No 186635, Staff Papers from Cornell University, Department of Applied Economics and Management

Abstract: Using data collected from a major supermarket chain, a regression model is estimated to describe buyers' judgments of the profitability of new products. Results indicate how different variables influence these judgments. Implications of new product introductions for private firm strategies and systemwide performance are discused

Keywords: Agricultural and Food Policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Pages: 14
Date: 1987-08
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Citations: View citations in EconPapers (4)

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Working Paper: An Exploratory Modeling of The Decision Process of New Product Selection by Supermarket Buyers (1987)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:cudasp:186635

DOI: 10.22004/ag.econ.186635

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