Entry barriers and bank strategies for the Europe 1992 financial directives

Alan Rugman, L. Rita Theil and Alain Verbeke

European Management Journal, 1992, vol. 10, issue 3, 327-333

Abstract: Liberalization of the EC banking industry presents both EC and non-EC banks with strategic predicaments. EC banks will face fewer shelter-based entry barriers, and will have to rely on competitive advantages to erect natural entry barriers. In contrast, non-EC banks will be forced to rethink their strategies as they face both shelter-based and natural entry barriers. In doing so, some non-EC banks may even gain an upper hand over some of their EC rivals if they can be nationally responsive. Those non-EC banks which fail to establish operations in the EC by 1993 risk being subjected to a Fortress Europe scenario; the Second Directive will present newcomers from non-EC banks with increased entry barriers. In this case non-EC banks will find themselves relegated to niche markets.

Date: 1992
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