The theory of the flagship firm
Alan Rugman and
Joseph D'Cruz
European Management Journal, 1997, vol. 15, issue 4, 403-412
Abstract:
A flagship firm is defined as a multinational enterprise which has taken on the strategic leadership of a business network consisting of four other partners: key suppliers, key customers, selected competitors and the non-business infrastructure. Successful flagship firms need to foster trust and develop collaborative relationships with their partners.
Date: 1997
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