Strategic change in the European flexible packaging industry

Alan Rugman, Alain Verbeke and Alaxandra Campbell

European Management Journal, 1990, vol. 8, issue 3, 380-387

Abstract: This article analyses recent strategic changes in the European flexible packaging industry. It demonstrates that the different forces driving international industry competition can always be translated into requirements for stronger integration or stronger national responsiveness. The flexible packaging industry is primarily confronted with environmental requirements for high integration so as to capture economies of scope. Interviews conducted with managers of nine large firms, which recently went through significant restructuring demonstrates that most of these firms are now indeed emphasizing integration in their strategic posture, thus limiting their strategic vulnerability vis-a-vis environmental change.

Date: 1990
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/026323739090017Z
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:eurman:v:8:y:1990:i:3:p:380-387

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/journaldescription.cws_home/115/bibliographic
http://www.elsevier. ... me/115/bibliographic

Access Statistics for this article

European Management Journal is currently edited by Michael Haenlein

More articles in European Management Journal from Elsevier
Bibliographic data for series maintained by Catherine Liu ().