Do beliefs about peers matter for donation matching? Experiments in the field and laboratory
Laura K. Gee and
Michael J. Schreck
Games and Economic Behavior, 2018, vol. 107, issue C, 282-297
A popular fundraising tool is donation matching, where every dollar is matched by a third party. But field experiments find that matching doesn't always increase donations. Individuals may believe that peers will exhaust the matching funds, so their donation isn't pivotal. We develop a theory of how beliefs about peers' donations affect one's likelihood of donation. We test our theory using novel “threshold match” treatments in field and laboratory experiments. One “threshold match” treatment more than doubles the donation rate relative to no match. To understand the mechanism behind this increase, we use a lab study to show that beliefs about peers' donations matter. Our theoretical, lab, and field results combined suggest people are more likely to donate when they believe they are more pivotal to securing matching money. Beliefs about others matter, and they should be taken into account when trying to increase donations.
Keywords: Charitable giving; Field experiment; Beliefs; Public goods (search for similar items in EconPapers)
JEL-codes: C93 D64 H41 (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2) Track citations by RSS feed
Downloads: (external link)
Full text for ScienceDirect subscribers only
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:eee:gamebe:v:107:y:2018:i:c:p:282-297
Access Statistics for this article
Games and Economic Behavior is currently edited by E. Kalai
More articles in Games and Economic Behavior from Elsevier
Bibliographic data for series maintained by Dana Niculescu ().