Media substitution in advertising: A spirited case study
Mark Frank ()
International Journal of Industrial Organization, 2008, vol. 26, issue 1, 308-326
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6) Track citations by RSS feed
Downloads: (external link)
Full text for ScienceDirect subscribers only
Working Paper: Media Substitution in Advertising: A Spirited Case Study (2006)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:eee:indorg:v:26:y:2008:i:1:p:308-326
Access Statistics for this article
International Journal of Industrial Organization is currently edited by P. Bajari, B. Caillaud and N. Gandal
More articles in International Journal of Industrial Organization from Elsevier
Bibliographic data for series maintained by Nithya Sathishkumar ().