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What is a good reputation? Career concerns with heterogeneous audiences

Heski Bar-Isaac () and Joyee Deb

International Journal of Industrial Organization, 2014, vol. 34, issue C, 44-50

Abstract: When an agent faces audiences with heterogeneous preferences, it is non-trivial to determine what a “good” reputation means, and the return to reputation can be a non-monotonic function. We illustrate this through standard IO examples, and discuss some implications for reputation-building in a simple two-period career concerns framework. We conclude by discussing other observations concerning the impact of heterogeneous audiences on reputation-building.

Keywords: Reputation; Career concerns; Common agency; Cigarettes and alcohol (search for similar items in EconPapers)
JEL-codes: C73 D83 L14 M30 (search for similar items in EconPapers)
Date: 2014
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DOI: 10.1016/j.ijindorg.2014.02.012

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Handle: RePEc:eee:indorg:v:34:y:2014:i:c:p:44-50