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Ethically minded consumer behavior: Scale review, development, and validation

Lynn Sudbury-Riley and Florian Kohlbacher

Journal of Business Research, 2016, vol. 69, issue 8, 2697-2710

Abstract: This paper details the development and validation of a new research instrument called the ethically minded consumer behavior (EMCB) scale. The scale conceptualizes ethically minded consumer behavior as a variety of consumption choices pertaining to environmental issues and corporate social responsibility. Developed and extensively tested among consumers (n=1278) in the UK, Germany, Hungary, and Japan, the scale demonstrates reliability, validity, and metric measurement invariance across these diverse nations. The study provides researchers and practitioners with a much-needed and easy-to-administer, valid, and reliable instrument pertaining to ethically minded consumer behavior.

Keywords: Ethical consumption; Consumer ethics; Scale development; Attitude–behavior gap (search for similar items in EconPapers)
Date: 2016
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DOI: 10.1016/j.jbusres.2015.11.005

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