Framing and social information nudges at Wikipedia

Maximilian Linek and Christian Traxler

Journal of Economic Behavior & Organization, 2021, vol. 188, issue C, 1269-1279

Abstract: We analyze a series of trials that randomly assigned Wikipedia users in Germany to different web banners soliciting donations. The trials varied framing or content of social information about how many other users are donating. Framing a given number of donors in a negative way increased donation rates. Variations in the communicated social information had no detectable effects. The findings are consistent with the results from a survey experiment. In line with donations being strategic substitutes, the survey documents that the negative framing lowers beliefs about others’ donations. Varying the social information, in contrast, is ineffective in changing average beliefs.

Keywords: Donations; Social information; Framing; Wikipedia; Beliefs (search for similar items in EconPapers)
JEL-codes: C93 D91 Z13 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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Working Paper: Framing and Social Information Nudges at Wikipedia (2021)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jeborg:v:188:y:2021:i:c:p:1269-1279

DOI: 10.1016/j.jebo.2021.06.033

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