Does the frequency of reminders matter for their effectiveness? A randomized controlled trial

Armenak Antinyan, Zareh Asatryan, Zhixin Dai and Kezhi Wang

Journal of Economic Behavior & Organization, 2021, vol. 191, issue C, 752-764

Abstract: We assess the impact of reminder frequency on the probability of paying overdue property taxes in a randomized controlled trial in China. One reminder a week (sent as a text message) considerably increases the probability of tax compliance and results in tangible fiscal gains compared to a one-off reminder. However, increasing the frequency of reminders to two text messages a week diminishes their effectiveness. The takeaway of our study is that frequent reminders are an important trigger for human behavior, nonetheless, beyond a certain frequency the effectiveness of additional reminders seems to decline.

Keywords: Reminder frequency; Randomized controlled trial; Tax compliance (search for similar items in EconPapers)
JEL-codes: C93 H24 H26 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jeborg:v:191:y:2021:i:c:p:752-764

DOI: 10.1016/j.jebo.2021.09.023

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