Green identity labeling, environmental information, and pro-environmental food choices

Wen Lin and Rodolfo Nayga

Food Policy, 2022, vol. 106, issue C

Abstract: This study examines the effectiveness of green identity labeling and environmental information in nudging consumers toward pro-environmental food choices, using an online discrete choice experiment conducted on US respondents. Results reveal that the green identity labeling in itself is ineffective at increasing consumer valuation for sustainable labels. Nevertheless, the environmental information intervention and its joint use with green identity labels can enhance consumer valuation for already existing pro-environmental foods instead of the novel food products. The policy implications for encouraging sustainable behaviors are discussed in the paper.

Keywords: Green identity label; Information; Environmentally friendly foods; Valuation (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jfpoli:v:106:y:2022:i:c:s0306919221001664

DOI: 10.1016/j.foodpol.2021.102187

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