Getting consumers to eat more whole-grains: The role of policy, information, and food manufacturers

Lisa Mancino (), Fred Kuchler and Ephraim Leibtag

Food Policy, 2008, vol. 33, issue 6, 489-496

Abstract: The 2005 Dietary Guidelines were unique because they offered quantitative recommendations for consumption of whole-grains. This case study examines the hypothesis that the changed recommendations were responsible for the recent increase in retail sales and consumption of whole-grain food products. We find that release of the Dietary Guidelines and related media attention did increase availability and sales of whole-grain foods. A large impact on consumption occurred through reformulation of existing products, induced by competition among food suppliers. This study reveals the key role product reformulation plays in inter-firm competition and in realization of dietary changes recommended by public policy.

Keywords: Whole-grains; Dietary; guidelines; Food; policy; Competition (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (33)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jfpoli:v:33:y:2008:i:6:p:489-496

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