EconPapers    
Economics at your fingertips  
 

Quality certification vs. product traceability: Consumer preferences for informational attributes of pork in Georgia

David Ubilava () and Kenneth Foster

Food Policy, 2009, vol. 34, issue 3, 305-310

Abstract: Consumer willingness-to-pay for informational attributes of food products is important information for food producers and supply chain participants and policy makers. We examine consumer demand in the pork sector of the Republic of Georgia. Results of conditional and mixed logit estimation, conducted on choice experiment data, reveal that Georgian consumers treat quality certification and product traceability attributes as substitutes. We also find that producers and other supply chain participants should be concerned primarily with maintaining the appearance of pork products. Retailer specific factors such as location and type of outlet can also substitute for product traceability. Store location and product appearance, however, are complementary attributes. In light of the recent turbulence in Georgia these consideration may be of paramount importance as participants in the supply chain seek to rebuild damaged infrastructure.

Keywords: Choice; experiment; Conditional; logit; Mixed; logit; Informational; attributes; Product; traceability; Quality; certification; Willingness-to-pay (search for similar items in EconPapers)
Date: 2009
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (29) Track citations by RSS feed

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0306-9192(09)00019-0
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jfpoli:v:34:y:2009:i:3:p:305-310

Access Statistics for this article

Food Policy is currently edited by J. Kydd

More articles in Food Policy from Elsevier
Bibliographic data for series maintained by Haili He ().

 
Page updated 2020-08-08
Handle: RePEc:eee:jfpoli:v:34:y:2009:i:3:p:305-310