Consumer vs. citizen willingness to pay for restaurant food safety

Roselyne Alphonce, Frode Alfnes and Amit Sharma

Food Policy, 2014, vol. 49, issue P1, 160-166

Abstract: Individuals may display different preferences for food regulations when acting as a voting citizen than as a buying consumer. In this paper, we examine whether such a duality exists between citizens and consumers in the willingness to pay for food safety standards in restaurants. Using a split-sample willingness to pay survey, we find that individuals exhibit a higher willingness to pay for improved food safety standards in restaurants when acting as voting citizens than as buying consumers. Relying on consumer studies that focus on the buying context may therefore underestimate the support found among the public for new food regulations. This finding is important for policy makers using consumer studies in decision support and for researchers attempting to understand individual preferences.

Keywords: Consumer–citizen duality; Restaurant food safety; Willingness to pay (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (15)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jfpoli:v:49:y:2014:i:p1:p:160-166

DOI: 10.1016/j.foodpol.2014.06.009

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