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Green consumption and peer effects: Does it work for seafood products?

Sterenn Lucas, Frédéric Salladarré and Dorothée Brécard ()

Food Policy, 2018, vol. 76, issue C, 44-55

Abstract: •We study the impact of peer effect on the WTP more for ecolabeled seafood products.•We estimate the determinants of willingness to pay using a Probit model.•The bid amount, the income and the peer effect positively impact willingness to pay.•We highlight on peer effect using a propensity score matching estimation.•Peer effect impacts the probability to have a positive WTP for ecolabeled products.

Date: 2018
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Handle: RePEc:eee:jfpoli:v:76:y:2018:i:c:p:44-55