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Who do UK consumers trust for information about nanotechnology?

Seda Erdem

Food Policy, 2018, vol. 77, issue C, 133-142

Abstract: This paper investigates UK consumers’ trust in sixteen information sources, from government institutions to food handlers and media, to provide accurate information about the use of nanotechnology in food production and packaging. We elicit the perceived trust using a well-known choice-based stated preference technique, namely best-worst scaling. The results from the analysis of a scale-adjusted latent class model show considerable heterogeneity in consumers’ perceptions of trust and choice variability. The findings from this study provide insights into the development of best practices and policies in risk communication and management for novel foods produced by nanotechnologies. More specifically, they highlight how targeted approaches can be used by policymakers responsible for disseminating information relating to novel technologies.

Keywords: Best-worst scaling; Scale adjusted latent class model; Choice variability; Trust; Nanotechnology (search for similar items in EconPapers)
JEL-codes: C1 C25 D12 Q16 (search for similar items in EconPapers)
Date: 2018
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