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Exploring the correlation between self-reported preferences and actual purchases of nutrition labeled products

Anna Kristina Edenbrandt and Sinne Smed

Food Policy, 2018, vol. 77, issue C, 71-80

Abstract: •We combine purchase data and self-reported preferences towards the Keyhole label.•Self-reported preferences and purchases of Keyhole items are positively correlated.•We find a positive relation between Keyhole labeled purchases and BMI.•Correlation between self-reported preferences and purchases are independent of BMI.•Healthy Eating Index is positively correlated with Keyhole purchases.

Date: 2018
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