Choice Environment, Market Complexity, and Consumer Behavior: A Theoretical and Empirical Approach for Incorporating Decision Complexity into Models of Consumer Choice

Joffre Swait and Wiktor Adamowicz

Organizational Behavior and Human Decision Processes, 2001, vol. 86, issue 2, 141-167

Date: 2001
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Working Paper: Choice Environment, Market Complexity and Consumer Behavior: A Theoretical and Empirical Approach for Incorporating Decision Complexity into Models of Consumer Choice (1999)
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