Supporting retailers to exploit online settings for internationalization: The different role of trust and compensation

Katia Premazzi, Sandro Castaldo, Monica Grosso and Charles Hofacker

Journal of Retailing and Consumer Services, 2010, vol. 17, issue 3, 229-240

Abstract: The development of virtual technologies discloses two main opportunities for retailers, namely the possibility of complementing their offer through a multi-channel strategy in the marketplace they operate, and of extending their business in foreign countries. The online internationalization strategy requires retailers to overcome customers' privacy concern facilitating their information sharing with the firm so as to conclude the online transaction.

Keywords: Retailing internationalization; E-commerce; Trust; Compensation (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (1)

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Working Paper: Supporting retailers to exploit online settings for internationalization: the different role of trust and compensation (2010)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:17:y:2010:i:3:p:229-240

DOI: 10.1016/j.jretconser.2010.03.006

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