Substitution or Promotion? The Impact of Price Discounts on Cross-Channel Sales of Digital Movies

Jing Gong, Michael Smith and Rahul Telang

Journal of Retailing, 2015, vol. 91, issue 2, 343-357

Abstract: Technology is transforming the marketing function in many ways, and this transformation is particularly apparent for information goods such as movies where digital technologies provide marketers with new distribution channels, which in turn create new opportunities for cross-channel effects. However, these digital channels also provide researchers with new opportunities to measure micro-level customer behavior to understand the impact of cross-channel effects in real-world settings.

Keywords: Digital channel; Movie; Price; Digital products; Cross-channel sales (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (21)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jouret:v:91:y:2015:i:2:p:343-357

DOI: 10.1016/j.jretai.2015.02.002

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