Nudging generosity: Choice architecture and cognitive factors in charitable giving
Jonathan Schulz (),
Petra Thiemann () and
Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), 2018, vol. 74, issue C, 139-145
In an experimental setup we investigate the effect of two different choice architectures on donation decisions. In the treatment group, subjects can either specify a charity of their choice, or select one from a list of five well-known charities; in the control group we do not provide a list. In a sample of 869 subjects we find a large treatment effect: Offering a list of default charities doubles the fraction of donors, as well as the revenue for charities. We find that the treatment intervention particularly affects subjects who tend to make intuitive choices.
Keywords: Charitable giving; Donation; Choice architecture; Defaults; Affective reactions (search for similar items in EconPapers)
JEL-codes: C93 D64 H41 L3 (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (18) Track citations by RSS feed
Downloads: (external link)
Full text for ScienceDirect subscribers only
Working Paper: Nudging Generosity: Choice Architecture and Cognitive Factors in Charitable Giving (2017)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:eee:soceco:v:74:y:2018:i:c:p:139-145
Access Statistics for this article
Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics) is currently edited by Pablo BraÃ±as Garza
More articles in Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics) from Elsevier
Bibliographic data for series maintained by Catherine Liu ().