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Nudging generosity: Choice architecture and cognitive factors in charitable giving

Jonathan Schulz (), Petra Thiemann () and Christian Thöni

Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), 2018, vol. 74, issue C, 139-145

Abstract: In an experimental setup we investigate the effect of two different choice architectures on donation decisions. In the treatment group, subjects can either specify a charity of their choice, or select one from a list of five well-known charities; in the control group we do not provide a list. In a sample of 869 subjects we find a large treatment effect: Offering a list of default charities doubles the fraction of donors, as well as the revenue for charities. We find that the treatment intervention particularly affects subjects who tend to make intuitive choices.

Keywords: Charitable giving; Donation; Choice architecture; Defaults; Affective reactions (search for similar items in EconPapers)
JEL-codes: C93 D64 H41 L3 (search for similar items in EconPapers)
Date: 2018
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Working Paper: Nudging Generosity: Choice Architecture and Cognitive Factors in Charitable Giving (2017) Downloads
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Persistent link: https://EconPapers.repec.org/RePEc:eee:soceco:v:74:y:2018:i:c:p:139-145

DOI: 10.1016/j.socec.2018.04.001

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Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics) is currently edited by Pablo Brañas Garza

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