EconPapers    
Economics at your fingertips  
 

How will mandatory labeling of genetically modified food nudge consumer decision-making?

Brandon R. McFadden and Trey Malone ()

Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), 2018, vol. 77, issue C, 186-194

Abstract: •We identify heterogeneity in the characteristics of consumers who were nudged by the new choice architecture established by the National Bioengineered Food Disclosure Standard.•Heterogeneity in characteristics was examined in a manner that allowed the comparison of consumers who sought to avoid a genetically modified presence label compared to consumers who sought to gain a genetically modified absence label.•Results indicate that concern about genetically modified food safety is likely a better determinant of willingness to pay to avoid presence labels and gain absence labels than demographic characteristics.•While there was some overlap between the avoid and gain models, insight can be gathered by relaxing the assumption that consumers only seek to avoid or gain a label.

Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S2214804318301848
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:soceco:v:77:y:2018:i:c:p:186-194

Access Statistics for this article

Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics) is currently edited by Ofer Azar

More articles in Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics) from Elsevier
Bibliographic data for series maintained by Dana Niculescu ().

 
Page updated 2019-03-31
Handle: RePEc:eee:soceco:v:77:y:2018:i:c:p:186-194