Is there a systematic relationship between random parameters and process heuristics?
David Hensher () and
Transportation Research Part E: Logistics and Transportation Review, 2017, vol. 106, issue C, 160-177
•Inclusion of decision process heterogeneity together with preference heterogeneity.•Mean and standard deviation parameters conditioned by process strategies.•Value learning process strategy.•Links between process rules and random parameters under standard LPAA.•Influence on the estimates' distribution and willingness to pay.
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