Consumer preferences and willingness-to-pay for integrated production label on common beans
Aluisio Goulart Silva,
Maurizio Canavari and
Alcido Elenor Wander
ECONOMIA AGRO-ALIMENTARE, 2018, vol. 20, issue 1, 11-28
Integrated Production has been applied in Brazil since 1998/99 aiming to mitigate the negative environmental impact of intensive production areas, and to improve the quality of the beans produced. Economic and market analysis is fundamental in providing adequate and better understanding of the likely response of potential buyers regarding this kind of product, especially when a premium price is feasible. The objective of this study was to analyse consumer perception of beans with a hypothetical integrated production label and estimate consumer willingnessto-pay for labelled beans. Data was collected from a sample of 160 consumers living in Goiânia, Brazil, using a questionnaire survey based on a discrete choice approach. The attributes (and levels) used in the choice experiment were label (IP labeled vs. conventional), price (3 levels), and brand (preferred vs. fictitious). Multinomial logit and mixed logit models were used to analyze data. The findings indicate that consumers are sensitive to the presence of the hypothetical label and are willing to pay more for IP certified beans. Thus, there could be an unmet demand for safe and sustainable food products because consumers apparently prefer the certified alternative, even when the brand is known and price is higher.
JEL-codes: D12 (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
http://www.francoangeli.it/riviste/Scheda_Rivista. ... 642&Tipo=ArticoloPDF (text/html)
Single articles can be downloaded buying download credits, for info: http://www.francoangeli.it/riviste/inglese_download_credit.asp
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:fan:ecaqec:v:html10.3280/ecag2018-001002
Ordering information: This journal article can be ordered from
http://www.francoang ... ti.aspx?startCode=DC
Access Statistics for this article
ECONOMIA AGRO-ALIMENTARE is currently edited by Maurizio Canavari, Sedef Akg ng”r, Valeria Borsellino, Christine Mauracher, Simona Naspetti, John L. Stanton, Stefanella Stranieri
More articles in ECONOMIA AGRO-ALIMENTARE from FrancoAngeli Editore
Bibliographic data for series maintained by Angelo Ventriglia ().