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The effects of expo Milano 2015 on consumer food choices

Elena Claire Ricci and Alessandro Banterle

ECONOMIA AGRO-ALIMENTARE, 2018, vol. 20, issue 2, 233-244

Abstract: The role of individual behaviour for tackling environmental issues is increasingly becoming more topical. Therefore, consumer attitudes and behavior related to environmentally friendly practices need to be investigated further. This paper evaluates the effect of expo Milano 2015 on consumer awareness of the impacts of their day-to-day food choices and on their food behaviour. Data were collected via in person interviews in Milan (Italy) and analysed via ordinal regression models. Results suggest that international events with strong media coverage may be useful for engaging the segments of population that are not already aware and proactive on the matter.

JEL-codes: D12 Q01 Q18 Q56 (search for similar items in EconPapers)
Date: 2018
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ECONOMIA AGRO-ALIMENTARE is currently edited by Maurizio Canavari, Sedef Akg ng”r, Valeria Borsellino, Christine Mauracher, Simona Naspetti, John L. Stanton, Stefanella Stranieri

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