Video Killed the Radio Star? Online Music Videos and Recorded Music Sales
Tobias Kretschmer and
Christian Peukert ()
Information Systems Research, 2020, vol. 31, issue 3, 776-800
Abstract:
We study the heterogeneous effects of online video platforms on the sales volume and sales distribution of recorded music. Identification comes from two natural experiments in Germany. In 2009, virtually all music videos were blocked from YouTube as a result of a legal dispute. In 2013, the dedicated platform Vevo entered the market, making videos of a large number of artists available overnight. Our estimates suggest that restricting (enabling) access to online videos decreases (increases) recorded music sales on average by about 5%–10%. We show that the effect operates independently of the nature of video content, suggesting that user-generated content is as effective as official content. Moreover, we highlight heterogeneity in this effect: online music videos disproportionally benefit sales of new artists and sales of mainstream music.
Keywords: digital distribution platforms; user-generated content; natural experiment (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (20)
Downloads: (external link)
https://doi.org/10.1287/isre.2019.0915 (application/pdf)
Related works:
Working Paper: Video Killed the Radio Star? Online Music Videos and Recorded Music Sales (2019) 
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:inm:orisre:v:31:y:2020:i:3:p:776-800
Access Statistics for this article
More articles in Information Systems Research from INFORMS Contact information at EDIRC.
Bibliographic data for series maintained by Chris Asher ().