Subliminal influence on generosity
Topi Miettinen (),
Magnus Johannesson () and
Additional contact information
Kaisa Hytönen: Aalto University
Ute Stephan: Aston Business School
Experimental Economics, 2017, vol. 20, issue 3, No 1, 555 pages
Abstract We experimentally subliminally prime subjects prior to charity donation decisions by showing words that have connotations of pro-social values for a very brief time (17 ms). Our main finding is that, compared to a baseline condition, the pro-social prime increases donations by approximately 10–17 % among subjects with strong pro-social preferences (universalism values). We find a similar effect when interacting the prime with the Big 5 personality characteristic of agreeableness. We furthermore introduce a novel method for testing for priming, “subliminity”. This method reveals that some subjects are capable of recognizing prime words, and the overall results are weaker when we control for this capacity.
Keywords: Charity; Subliminal; Priming; Universalism; Values; Personality; Pro-social (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6) Track citations by RSS feed
Downloads: (external link)
http://link.springer.com/10.1007/s10683-016-9498-8 Abstract (text/html)
Access to the full text of the articles in this series is restricted.
Working Paper: Subliminal Influence on Generosity (2015)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:kap:expeco:v:20:y:2017:i:3:d:10.1007_s10683-016-9498-8
Ordering information: This journal article can be ordered from
http://www.springer. ... ry/journal/10683/PS2
Access Statistics for this article
Experimental Economics is currently edited by David J. Cooper, Lata Gangadharan and Charles N. Noussair
More articles in Experimental Economics from Springer, Economic Science Association Contact information at EDIRC.
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().