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A Multidimensional Approach to the Influence of Environmental Marketing and Orientation on the Firm’s Organizational Performance

Elena Fraj-Andrés (), Eva Martinez-Salinas and Jorge Matute-Vallejo

Journal of Business Ethics, 2009, vol. 88, issue 2, 263-286

Keywords: environmental marketing; environmental orientation; sustainability; operational performance; commercial performance; economic performance (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (40)

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DOI: 10.1007/s10551-008-9962-2

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