Economics at your fingertips  

It takes two, baby! Feature artist collaborations and streaming demand for music

Jordi Mckenzie (), Paul Crosby () and Liam Lenten ()

Journal of Cultural Economics, 2021, vol. 45, issue 3, No 3, 385-408

Abstract: Abstract Over the last 30 years, there has been an increasing tendency for artists to collaborate with ‘feature’ artists on one-off song projects. Although there might be purely artistic reasons for such collaborations, it is not clear a priori if there are also economic returns in terms of increased demand. Furthermore, if there is evidence of increased demand, the natural question becomes whether the mechanism is through a ‘quality’ or ‘promotion’ channel, or a combination thereof. Using weekly US Spotify streaming data from 2017–2018, we investigate these questions. We exploit the fact that many artists in our sample sometimes work alone and sometimes work with feature artists. Additionally, we also exploit the fact that many artists work with multiple features artists, which allows us to examine how (observed) feature artist characteristics affect demand. We find that songs featuring other artists generally outperform songs without feature artists, although there are a number of caveats with respect to the characteristics of the artists involved. Although we do not entirely rule out a quality effect, we conjecture a promotion effect is the primary channel explaining our main result.

Keywords: Feature artist; Collaboration; Music (search for similar items in EconPapers)
JEL-codes: L82 Z10 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link) Abstract (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Ordering information: This journal article can be ordered from
http://www.springer. ... cs/journal/10824/PS2

DOI: 10.1007/s10824-020-09396-y

Access Statistics for this article

Journal of Cultural Economics is currently edited by Federico Etro and Douglas Noonan

More articles in Journal of Cultural Economics from Springer, The Association for Cultural Economics International Contact information at EDIRC.
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

Page updated 2022-09-28
Handle: RePEc:kap:jculte:v:45:y:2021:i:3:d:10.1007_s10824-020-09396-y