The persistence of excess brand loyalty over multiple years

Vipul Pare () and John Dawes ()

Marketing Letters, 2012, vol. 23, issue 1, 163-175

Keywords: Brand loyalty; Private labels; Double jeopardy; Dirichlet model (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (5)

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DOI: 10.1007/s11002-011-9144-3

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