Identifying consumer heterogeneity in unobserved categories

Simon Blanchard, Wayne DeSarbo (), A. Atalay () and Nukhet Harmancioglu ()

Marketing Letters, 2012, vol. 23, issue 1, 177-194

Keywords: Categorization; Latent structure analysis; Heterogeneity; Sports marketing (search for similar items in EconPapers)
Date: 2012
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Working Paper: Identifying Consumer Heterogeneity in Unobserved Categories (2012)
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DOI: 10.1007/s11002-011-9145-2

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