The attraction effect is more pronounced for consumers who rely on intuitive reasoning

Wen Mao () and Harmen Oppewal

Marketing Letters, 2012, vol. 23, issue 1, 339-351

Keywords: Context effects; Attraction effect; Information processing; Thinking styles; Rational–experiential inventory (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (15)

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DOI: 10.1007/s11002-011-9157-y

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